DIRECT MARKETING

 

Direct or personalized marketing is a proficient way to spread your company’s message to a large targeted audience.  It is widely used by businesses of all sizes — from small home based offices to the Fortune 500. A properly focused and well-designed direct marketing campaign can provide a positive return on investment by showing how many potential customers responded to a clear and concise program.

 

In today’s fast moving and changing market, combining methods such as digital, print and visual media, we can create a direct marketing campaign with for a more personal experience for the end user.

 

٠ DIRECT MAIL:

It has been proven that in a direct mail campaign well-planned and executed with the proper use of variable data can increase your return by as much as 1300% over the use of inert information and new customer acquisitions up by 34% (Based on a US B&B statistics for November 2012).

٠ 95% of Canadians read their mail the same day it arrives
٠ 79% respond to a mail piece with a coupon incorporated into the mailer
٠ 87% of Canadians likely to read a mail piece that is addressed to them, personally

 

٠ MOBILE:

Through mobile marketing, marketers engage with prospective or existing customers in an interactive manner through a mobile device or network, such as a smartphone, or tablet.  This is best managed by incorporating texting, audio and visual solutions to best fit the campaign.

 

٠ EMAIL & PERSONALIZED URLS:

This is a unique way to market existing clients or end users.  With a personalized URL campaign, response rates and repeat traffic to the website can be easily and effectively tracked, while providing a simple but valuable one of a kind targeted personal experience.